Why I don't Call it Zero Waste, but Less Waste

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I never through that going zero waste was actually possible in a city. I naively thought that was a lifestyle adopted by hippies living out in nature and growing their own veggies in the backyard. After doing a little experiment and trying to go zero waste for a month, not believing it could be done but almost more as a fun challenge, I was actually surprised that it could be done! First of all, that challenge made me realise how much plastic (even non recyclable) I was buying into whilst thinking I was probably halfway there by not ordering takeout, bringing my own tupperware to work etc. 
Nope. 
Before I start getting into the nitty - gritty technical posts about swaps, how to's etc I just wanted to start by saying: don't panic. 
You don't have to go zero from one day to the next, you don't have to collect non-recyclables in a jar, you don't have to rip out your hair after you had takeout once. In fact sometimes I struggle with the word "zero" itself, it puts a lot of unnecessary pressure on people, when to be honest cutting your trash by 3/4 would already be a massive win. The key word here is to minimise, try to avoid what's easily avoidable (ie. broccoli wrapped in plastic vs. loose broccoli). Be mindful for a good month about where most of your waste is being produces, is it the kitchen, bathroom, cleaning? 
I'm here to help you swap out conventional products for better choices, give you tips and tricks, try out diy's (mostly beauty) a hundred times until they work perfectly and are ready to be shared. 
Don't feel overwhelmed by the amount of waste you are producing and change you are going to have to undertake. The important thing is that you've realised there is a problem and are reading this because you want to make a change. take it one day at a time, one product at a time. Don't through away everything you own even if the impulse might be there, instead finish the product, ask yourself if you can re-use the packaging, if not recycle it and be in peace knowing that next one you buy will have no or much less polluting waste. 
See it as a challenge and have fun with it, you'll be surprised how interesting things are going to get ;) 
Let me know in the comments what you'd like to see in this space, what you need help with and any swaps you're interested in seeing!

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Jil Carrara